Documentation

SwapTopic 5 Minute Setup

Get your website personalization up and running quickly with no coding skills required.

Selecting Elements for Personalization

Learn how to identify and select the right elements on your website for personalization.

Personalization Tips & Best Practices

Learn proven strategies and AI-powered techniques to maximize the impact of your personalized content.

Personalizing for Referral Traffic

Create targeted experiences for visitors coming from ads, social media, and partner sites to boost engagement and conversions.

Personalizing for Email Campaigns

Create seamless experiences for subscribers who click through from your email marketing campaigns to boost engagement and conversion rates.

Previewing Personalizations

Learn how to preview and test your personalizations before they go live using SwapTopic’s visual preview tools.

Creating Variations

Discover how to create compelling content variations that resonate with different audience segments.

SwapTopic Conversions

Set up conversion tracking to measure the impact of your personalized content.

Working with Segments

Target specific visitor groups based on behavior, visit count, referral source, and more.

Personalization Variables

Use dynamic variables to create even more personalized experiences.

Analytics & Tracking

Understand how your personalized content performs with detailed analytics.

SwapTopic Settings In-Depth

Dive into the advanced configuration options to customize SwapTopic for your specific needs.

Advanced Javascript & CSS Usage

For developers: extend SwapTopic’s functionality with custom JavaScript and CSS to create sophisticated personalization experiences.